RFID Systems for Public Relations Agencies

As the media landscape continues to undergo massive change across Canada and the U.S., the public relations industry has also been forced to evolve with the times. Fewer consumers are reading newspapers and magazines. And with cable subscriptions at an all-time low, TV-watching habits are also undergoing tremendous upheaval. That’s why many PR firms are no longer using the traditional means of gaining publicity for their clients. They’re choosing to bypass media outlets altogether, and publish their content directly on social media sites or company blogs. GAO RFID has extensive experience helping firms modernize and evolve. The ability to stay nimble and quickly adapt to changing economies is crucial for business success. With our brand of RFID technology, your agency can implement a leaner operating structure that is flexible and cost-effective.

Using GAO RFID Systems in the Public Relations Industry

GAO is able to improve the efficiency of firms that are in the business of image consulting and brand management. Whether your PR agency is looking to cut down on paperwork or protect its valuables, we are able to help. GAO RFID has a variety of systems that are fully customizable. Read on to see how we’ve addressed a series of issues faced by those in the industry today.

Our public relations office handles many large accounts, so keeping track of client info is difficult. Can we use RFID to categorize data and easily sort through information?

Absolutely. GAO RFID offers a number of data management solutions. Our brand of technology not only categorizes information, it also tackles logistics and security. Our comprehensive solutions eliminate the need for expensive, manual processes. Retrieving data is as easy as pushing a button with our sophisticated line of RFID Tags and Readers. GAO’s intuitive software will also compute and organize mass data, so your employees can concentrate on the more important things.

We recently upgraded our computer systems with high-quality IT equipment. What’s the best way to protect our new valuables?

At GAO RFID, security is our top priority. All our products are created with the highest standards in theft prevention. GAO’s Asset Tracking System uses its sophisticated brand of RFID Tags and Readers to provide you with peace of mind. This framework can help you do the following:

  • Eliminate theft and vandalism by knowing where your valuables are at all times
  • Track goods with expert accuracy using GAO’s intuitive software
  • Log pertinent data about all assets by assigning each one a ‘digital footprint’

Our PR firm often hosts public events for a variety of clients. Can we use GAO to make event organization a bit easier?

Yes. Whether you’re putting together a small industry gala or a glitzy product launch, organizing an event has never been easier with GAO on your side. GAO’s Event Management System has many advantages:

  • Know your audience demographics ahead of time by easily tracking attendee registration
  • Ensure that only paid guests are granted event access
  • Use our Event Management System with GAO’s Access Control System to keep trespassers out of your venue

Integrating our RFID Systems with your Existing Management Software

GAO RFID’s Systems can be deployed as a standalone solution or can be integrated with other software solutions, according to your needs.

At the core of our solution is GAO RFID’s AUTO-ID Engine which incorporates middleware and essential RFID functions that perform RFID data collection and information processing. Our AUTO-ID Engine seamlessly integrates with a wide variety of management systems so that you can access the data it collects directly via the system or systems you currently have in place.

Our team of seasoned professionals will smoothly integrate the appropriate GAO RFID Solution with your IT architecture. The result is an RFID solution that is seamlessly unified with your management system.

Contact us for more information on how our RFID Systems can be configured for your organization.