GAO RFID Construction and Industrial Machinery Rental Asset Management Solution

Efficient and Time-Saving Heavy Machinery Rental Asset Tracking

Save Time & Accurately Track All Your Assets

This RFID solution allows for easy and accurate asset management of all construction and industrial rental machinery. An employee walking through the facility and holding a handheld computer with an RFID reader captures all tagged machinery. This reader will track all your assets regardless of their different sizes such as cranes, pile drivers and pumping equipment.

What This System Tracks

Our RFID system can track all construction and industrial machinery rental assets including:

  • Cranes or other high-rise lifting equipment
  • Excavators
  • Dozers
  • Dump Trucks
  • Small machinery
  • Air compressors
  • Power tools
  • High-powered hydraulic equipment
  • Generators
  • Pressure cleaners
  • Trailers


An RFID tag is to be attached to each piece of equipment, to then is read by an RFID reader within the tag’s range to make sure that each piece of equipment is tracked.


Click here to get detailed specifics of how this system will work.

Request a quote or speak to one of our RFID experts
to see how this system WILL save you time & money

The Heavy Duty Machinery Industry

The construction and industrial machinery rental industry have been experiencing high growth rates with increasing demand for heavy and specialized equipment. The trend towards the preference for renting instead of buying may be attributed to the changing demand patterns of related industries, such as construction or building ones.

Renting also requires less commitment for the lessee with less initial expense, it is tax-deductible and enables one to upgrade the equipment more easily in comparison with buying it. Rentals provide access to modern equipment without the burden of depreciation, as well as allowing for operational flexibility, reducing complexity and saving money.

The construction industry has recently had an increasing focus on governmental projects, which give an almost exponential rise to the industrial machinery rental industry. It is more affordable and safer for corporations and governments to work with rental companies, as it removes the stress that comes with ownership, depreciating assets, maintenance costs and technical difficulties. Alongside the infrastructures in developed countries, the industry is also experiencing the increasing innovation trends in the developing part of the world where fast urbanization is occurring and fueling the demand for roads, railroads and bridges, as well as residential area infrastructures and healthcare and commercial projects. At the same time, this also increases the need for gas pipelines, sewers and electricity.

The construction industry heavily relies on and will continue to rely on the industrial machinery rental industry, as its market is growing. Nowadays, renting companies compete against each other for better quotes with corporations, thus investing millions in certified workers’ training, workers’ compensation and insurance policies.

The construction and industrial machinery rental industry include numerous assets, including earthmoving machiners, such as excavators, material-handling machines, such as cranes and concrete and road construction machinery. Earth-moving machinery is widely-used across the agricultural, construction and mining sectors as they have high-load capacity and engine power, thus allowing them to work in different, even harsh conditions. Material-handling machinery, such as cranes, help in infrastructure and skyscraper projects, particularly truck-mounted cranes because of easy mobility. The demand for crawler cranes has fallen drastically recently because of their limited mobility and comparatively lower material-handling capacity. The highest demand remains for road and concrete machinery, as road connectivity facilitates trade and economic growth all over the world that, in particular, boosts demand for concrete-mixer trucks.

Construction companies execute building and infrastructure work by following the blueprint that requires manpower, equipment and machinery, such as concrete-mixers, cranes and excavators. First, a construction project is launched into the market, where the construction companies receive the tender bid documents, including the design drawings and Bill of Quantities. The construction companies then estimate the quantities of materials and equipment and deduce an amount or fee needed to complete the project to quote it to the construction manager. Each construction team usually consists of a civil engineer, an architect, a mechanical engineer, an electrical engineer and labourers. All of these professionals work together, following the drawings of a design consultant.

From a market patterns perspective, both the U.S and Canada are major markets in the rental industry. The construction and industrial machinery rental industry is highly competitive, concentrated and technologically advanced, with fuel-efficient products being seen to be a critical factor for staying competitive in the face of growing environmental, innovation and sustainability concerns all over the globe.

Monthly RFID Newsletters

Find out about sale items, new items and more