GAO RFID Sports Stadiums Asset Management Solution

Stadium Asset Tracking System

GAO RFID offers a solution for better sports stadium asset management. With this RFID solution, the asset management of your sports stadium can be done simply by having an employee walk through the stadium while holding a handheld computer with an RFID reader, which tracks the tagged assets.

What the GAO RFID Sports Stadium Asset Management System Tracks

Our RFID system can track all sports stadium assets including:

  • A wide range of staff vehicles such as trolleys, cars, trucks and light electric cars
  • Sport equipment for specific disciplines, including nets, balls, rackets, bats, speciality machines
  • Grounds keeping equipment
  • Janitorial supplies and cleaning equipment
  • Ticket scanners and gate equipment
  • Food stalls or stands and all their equipment and supplies
  • Office equipment and supplies

Applications of the GAO RFID Sport Stadium Asset Management System

The GAO RFID Sports Stadium Asset Management System can be scaled to fit the needs of sport stadiums of various sizes, small or large.  Whether you have a tennis club, soccer fields, football or ruby fields, a large multi-sport complex or a full sized professional stadium our asset managment tracking system will work for you.


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The Sports Stadium Industry

Nowadays, sports stadiums are an inherent part of big cities, providing a range of various events and activities within them due to their substantially sized venues and acting as cultural centres and sports centres on daily basis. Due to often being located in central parts of big cities or towns with a range of businesses around them, the stadiums have a massive economic impact on employment and commerce in the districts where they are located, as well as contributing to the status of the city and its local enterprises. In addition, the bigger the stadium is, the richer the sponsors and cooperating businesses tend to be, so the size of the venue, its popularity and capability often play a large part in defining the interest around stadiums. Consequently, these factors also attract other potential hirers such as musicians, event and sporting agencies or cultural centres to organise events in the stadiums and increase financial resources of the venues. Furthermore, the more operational a sports stadium is, the lower its costs are to adjust it to different disciplines.

When building sports stadiums, owners must consider different important factors such as the location, what other events the stadium could be utilized for and other external factors. For example, Olympic games which are organised every four years in different cities and countries require a lot of sports complexes, infrastructure and resources. Maracana Stadium was built long time before the world cup in 2014 but was renovated for the games. After the tournament ended, the stadium was abandoned. This is the case for many large purpose-built stadiums all around the world. To sum up, sports stadium must be considered twice in terms of possibilities, locations, resources, internal and external factors.

According to, the sports industry in North America will grow in the next four years, reaching a market size of 83.1 billion USD. The revenue involves a lot of factors such as media rights, sponsorship, merchandising, tickets and commerce. North America is a continent that has one of the biggest stadiums in the world in terms of capacity, as well as high per capita in the US where the majority of these stadiums are located. The industry therefore appears to be on the rise due to external factors influencing its business in a positive way.

Sports stadium management involves multiple organisational aspects such as safety, timetable of sporting events, supply, sports assets, inventory and maintenance. The main contributing factor in whether a stadium requires lots of work is its size – small, local grounds do not need that much maintenance and control due to their small scope, whereas for larger stadiums which can host events for big audiences of about 100k spectators, the case is different and requires specific approaches. It is worth mentioning that the industry also differs in the field of marketing and goals for each stadium. Some cities have stadiums for specific disciplines and provide different services, with some of them being private and others being public. As a result, arenas generally have different needs, policies, funding and aims.

As mentioned earlier, safety is one of the main priorities for sports stadium management. They must take precautionary measures and include emergency services for different events, particularly due to the current social and political climate, which has given way to higher instances of terrorism, accidents and mass shootings. The complexes must be prepared for a wide range of unfortunate actions such as these, and the safety of the people must be their main priority. Since large complexes such as sport stadiums, which are often occupied by big groups of people, are easy targets for terrorism or radicals, it is best for stadiums to always be prepared for emergency situations and to consider potential setbacks and how to prevent them. Crowd management is a field of study that examines how to control crowds and avoid unfortunate actions, and this is one of the main areas stadium management must be trained in. Mobility, good organisation, threat awareness and ‘plan Bs’ must be considered by the managers to provide a safe and satisfying service at all times.

Managing a stadium may prove difficult due to a large number of visitors, events and resources used by the complex. Stadiums are also in charge of ticket distribution, stadium supply, facility maintenance, food and beverages services and much more. All of these things require a highly accurate asset management system due to a myriad of items being concentrated into one business and being located far apart from each other in some cases. Operating a tracking service manually would be time-consuming and inefficient, especially in the case of large-scale events when the management must control the operation to provide a safe and professional service. For this reason, GAO has developed the GAO RFID Sports Stadium Asset Management System, to provide you with a convenient and highly efficient way of tracking your stadium assets.