What is RFID Event Management—a Detailed Description

Ensuring event access control Every event needs a method of registration, admission, and an efficient way to log attendance. For some events, the need to eliminate counterfeit passes is a key focus. And in situations where there are exclusive areas, a quick and accurate way of providing access is also a must. Enrich communications and marketing at the event The goal of any event is to communicate company and sponsor messages, create networking opportunities, and develop new leads. Ensuring all event collateral are received by attendees is considered top priority. Enhance business intelligence from event results It’s not enough that guests are at the event. Businesses are demanding heightened visitor analytics including length of stay, peak traffic time, population segmentation, and event area hot spots. More information equates to critical business intelligence that boosts future performance. Event Management using Radio Frequency Identification (RFID) is the answer to overcoming these obstacles. By using an RFID Event Management system, requirements such as automated access control, effective on-site marketing, and data-rich business intelligence can all be delivered using one customized solution.

Event Management using RFID

By integrating RFID technology into PR events, trade shows, and corporate conferences, event managers are able to provide event planning and production strategies that deliver measurable results. Attendees are provided wearable RFID tags such as lanyards, badges, and wristbands that contain pre-registered guest information. This allows them to access the event easily, while event organizers are able to automatically authenticate guests and capture attendance data as they arrive. When attendees move through different zones of the event, the RFID tags broadcast their location and interaction patterns. Simple RFID Event Management applications can enable streamlined registration processes and VIP access management. Advanced configurations, on the other hand, can provide specific interaction information, and integrate with social media platforms to broadcast real-time participant engagement. The result is the ability to capture large amounts of valuable information that can be used for data mining to optimize an organization’s sales and marketing processes.

Can your next event benefit from RFID Event Management?

Wondering if your next event can benefit from RFID Event Management? The following questions can help you to decide: Do your guests typically experience long registration and admission wait times at the door? With RFID tickets or badges, attendee information can be pre-registered and guests can simply walk into the conference, sporting event, or trade show and their information is automatically recorded in the event database. Is it difficult to ensure that your paper marketing collateral is distributed successfully to all participants? Brochures and programs can be sent electronically to an attendee’s registered inbox by a simple tap of their RFID badge, ensuring all marketing collateral are delivered to your audience. Did you invite VIP guests who need a personalized level of service? RFID badges can be pre-programmed for VIP attendees so that they can receive a personalized welcome and exclusive access to special zones. Does your client want to engage guests to update LinkedIn and Facebook status messages to promote the event? By using RFID-enabled social media kiosks, attendees can interact using their RFID badges and help increase the visibility of your event through popular social media platforms. Do you need feedback from participants who attended your conference? By knowing exactly who were at your conference or workshop, you can email surveys and receive feedback on the sessions that your guests attended. Do you need real-time information on event traffic patterns and specific exhibit visits? An RFID solution can be designed to actively read attendee behaviour in real-time to give event managers insight on participant habits and interests. If you answered yes to any of the questions above, then the GAO RFID Event Management System can help you achieve big data insights and ROI from your next event.    ]]>

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