Applying RFID to Boat Dealerships

RFID in the Boat Dealership Industry

Today’s advances in RFID are making operations exponentially easier for this multi-billion dollar industry. Our company is committing to customizing these advances to meet your dealership’s needs. We’ve gathered a list of commonly asked questions from our clients that may get you thinking about your own operations.

Question: We see that your company offers the Car Dealership RFID System. Can this system be re-purposed for boat dealerships? 

Yes. It would be our starting point in exploring a way to customize and extend it to suit the needs of a Boat dealership.  Here are some features that may be achieved:

  • Expertly monitors all inventory in real-time using RFID Tags and Readers via our Asset Tracking System
  • Electronically captures data pertaining to all assets, allowing users to quickly find information and analyze accordingly
  • Through the RFID Access Control System, implements heightened control over the security of doors and zones to notify managers when access patterns are suspicious

The most important physical asset at your dealership is your inventory of boats and recreational vehicles. We believe that by borrowing the technology used in our Asset Tracking System, we can develop a way where you will have 100% visibility where each asset is, increasing your ability to prevent loss. Many boat dealerships also sell accompanying motors, trailers and replacement parts. Monitoring this vast inventory would also be a priority for us as we develop the solution for you.

Question: We have a difficult time keeping track of employees at our facility, especially during the busy summer months. How can your company help us monitor our workers? 

A solution to this issue is GAO RFID’s Personnel Tracking System. By assigning RFID Badges to your employees, these badges do not only serve as identification; with each badge embed with an RFID chip, you are able to monitor their whereabouts and movements throughout the dealership. We can explore ways in which we can develop a system that can identify workflow issues and determine productivity rates by knowing how much time each employee spends at particular workstations. The result will enable you to  reorganize your human capital based on hard data, as opposed to guessing which departments need an extra hand.

Integrating the RFID System with your Existing Management Software

GAO RFID’s Systems can be deployed as a standalone solution or can be integrated with other software solutions, according to your needs.At the core of our solution is GAO RFID’s AUTO-ID Engine which incorporates middleware and essential RFID functions that perform RFID data collection and information processing. Our AUTO-ID Engine seamlessly integrates with a wide variety of dealership management systems so that you can access the data it collects directly via the system or systems you currently have in place.

Once we work with you to develop an RFID system that works for you, our team of seasoned professionals will smoothly integrate the appropriate GAO RFID Solution with your IT architecture. The result is an RFID solution that is seamlessly unified with your dealership management system.


Contact us for more information on how our RFID expertise can be leverage to help develop a system that fits the needs of Boat dealerships.