GAO RFID Doll, Toy & Game Manufacturing Asset Management System



Highly Efficient and Convenient

Management of assets in Doll, Toy & Game Manufacturing is done simply by an employee walking through the factory while holding a handheld PC and tracking the assets.

What It Tracks

Our RFID system can track all kinds of doll, toy & game manufacturing assets, such as machines and equipment, materials and fabrics, molds of all types, hand tools etc.

How It Works

GAO has developed the GAO Doll, Toy & Game Manufacturing Asset Management System based on the latest UHF Gen 2 RFID technology.


It consists of three parts. The first part is one or multiple handheld PCs, such as tablet PCs, PDAs (personal digital assistants), EDAs (enterprise digital assistants) or pistol grip intelligent terminals. The second part is an RFID tag for each asset, also known as an object tag. The third part is an RFID tag for each shelf or area where the item is located, also known as a location tag.

The handheld PC is preinstalled with both an RFID reader and the GAO Doll, Toy & Game Manufacturing Asset Management Software.

An RFID object tag is attached to each asset for its identification.

An RFID location tag is attached to a shelf or an area on which an asset is placed.

Once tags have been placed, a staff member can then walk through the areas where assets are located, with a handheld PC in his or her hand to automatically track all assets within range of the RFID reader.



  • No system installation is required
  • RFID readers can detect tags within their long read range
  • RFID readers do not require a direct line of sight to read tags
  • RFID readers can read multiple tags at once
  • RFID tags are reusable and able to withstand impact, heat and moisture
  • A wide selection of tags for different target materials and working conditions
  • Suitable for doll, toy and game of all types and sizes


Technical Specifications

  • One or multiple handheld PCs from GAO, which is preinstalled with a UHF Gen 2 RFID reader and the GAO Doll, Toy & Game Manufacturing Asset Management Software
  • A UHF RFID object tag for each asset
  • UHF RFID location tags for indicating where an asset is located


The Issues Addressed

There are several issues with traditional doll, toy and game manufacturing asset management systems, most of which are barcode based or manually operated. For example, a barcode number must be pre-printed on a sticker, then manually placed on each asset. If these stickers get damaged or dirty, the barcode scanner could misread or even fail to read the barcode. Furthermore, barcodes require a direct line of sight and for the scanner to be at a close distance to read it. To track assets, a staff member with a handheld scanner must visually identify each asset, scan it at a very close range and repeat this process for every single item. This makes the process error-prone, labor-intensive and inefficient.

Content missing